In this tutorial video, I'm going to show you how to create a squeeze page with WordPress and build your list of email subscribers. I'm going to show you the best tools to use and how to use them. I will be using a spare website of mine for the purposes of this training.
Email marketing is one of the most profitable ways to make money online that you'll ever experience if you're a blogger or affiliate, if not THE most profitable. That being said, just how do you make a squeeze page in WordPress while building a list of email subscribers?
A squeeze page is one of the many names given to a page where you get people to enter their email address. This is part of an email list building strategy that bloggers and affiliate marketers use on a daily basis.
There's a saying and it goes “If you're not building your list, you're leaving money on the table.”
…And it's quite true.
When I make my own squeeze pages I'm not trying to rank them in Google's SERPs (search engine results page) because the only purpose of the page is to have an opt-in form which captures peoples' email address.
There has to be a fair bit of content on a page to be worth listing the page and doing all the SEO, etc.
This means that, when I make a squeeze page, I always select “no follow” and “no index” in my SEO plugin, which is Yoast SEO, if you're wondering. It's like making the page invisible to search engines, in layman's terms.
Of course, when creating a squeeze page we need something to give in return for someone's email addy. This is usually referred to as a “lead magnet.”
A lead magnet, simply put, is something you would in most circumstances give away for free. A lead magnet could also have a price tag on it, depending on what your own strategy is.
One thing I have learned, though, is that putting a high price on a lead magnet is not going to get you any subscribers at all. It's like asking a girl you just met if she'll marry you.
I once asked a girl I'd just met if she'd marry me. I didn't even know her name. Do you think she said yes? 🙂
That's right, she said “don't be silly, we've just met!”
And that's the same with charging a lot of money for a lead magnet. People need to know, like and trust you first before they'll get their credit card out and pay for something.
It's always best practice to give away something of value in return for an email address.
And that being said, you can grab my own “lead magnet” right here on this page. Yes, there's one at the top of this page and at the bottom, too.
It's an ebook I created and it contains just over 100 free online tools that'll help you start and grow your online business.
There are all sorts of handy things in there. Grab it now if you like, then you'll be subscribed to Jimbo's email list.
I also have another lead magnet that I use for Instagram. You can grab my Instagram Checklist right here if you're on Instagram.
That's 2 goodies I've given you access to all in one day. How's that for value?
Okay, here's the video in which I waffle on and make a landing page (squeeze page) and embed an Aweber opt-in form inside of it to capture those all important emails.
It's not essential to have a squeeze page or even to build an email list. You can, in fact, have an opt-in form on any place of your site, such as in a widget in a sidebar, or inside a blog post itself.
A squeeze page, though, is what could best be described as a dedicated page on your website that will entice people to subscribe to your email list.
There's a lot less fuss and fluff on a squeeze page than there is on a regular blog post or a sales page.
If you do start building a list, you'll benefit a lot more from your website traffic in the short-term, mid-term and the long-term. Building a list is going to help you make more money on your website than not building a list.
Okay so you're going to need a few things to make your squeeze page and you'll see them all in the video training. Here's a quick go-to list so you can jot them down on some paper.
Okay, some of the benefits of list building are as follows;
That's something you've probably heard before. But is it true? Actually, you've probably also heard this one too, that is that “The money is not in the list. The money is in your relationship with the people on your list.”
Anyhoo. Let's get on with it, eh? Because I'm sure you're in a rush and want to get up and running with your own list building squeeze page so you can make some lovely money.
If you're ready, click the play button on the video and I will show you how I build my own squeeze pages in a few minutes.
There are also a good few tips I've thrown in for good measure.
Once upon a time, in a galaxy far, far away... Jimbo got a chronic case of sciatica and lost his job. However, Jimbo used this opportunity to learn how to build websites with Wordpress and then to make money online. Jimbo wants to help you do the same, while helping you to avoid the plethora of scams.
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