How to Create a Squeeze Page with WordPress and Build Your List

In this tutorial video, I'm going to show you how to create a squeeze page with WordPress and build your list of email subscribers. I'm going to show you the best tools to use and how to use them. I will be using a spare website of mine for the purposes of this training.

How to Create a Squeeze Page with WordPress and Build Your List

Email marketing is one of the most profitable ways to make money online that you'll ever experience if you're a blogger or affiliate, if not THE most profitable. That being said, just how do you make a squeeze page in WordPress while building a list of email subscribers?

First, What is a Squeeze Page?

A squeeze page is one of the many names given to a page where you get people to enter their email address. This is part of an email list building strategy that bloggers and affiliate marketers use on a daily basis.

There's a saying and it goes "If you're not building your list, you're leaving money on the table."

...And it's quite true.

When I make my own squeeze pages I'm not trying to rank them in Google's SERPs (search engine results page) because the only purpose of the page is to have an opt-in form which captures peoples' email address.

There has to be a fair bit of content on a page to be worth listing the page and doing all the SEO, etc.

This means that, when I make a squeeze page, I always select "no follow" and "no index" in my SEO plugin, which is Yoast SEO, if you're wondering. It's like making the page invisible to search engines, in layman's terms.

Of course, when creating a squeeze page we need something to give in return for someone's email addy. This is usually referred to as a "lead magnet."

And What's a Lead Magnet?

A lead magnet, simply put, is something you would in most circumstances give away for free. A lead magnet could also have a price tag on it, depending on what your own strategy is.

One thing I have learned, though, is that putting a high price on a lead magnet is not going to get you any subscribers at all. It's like asking a girl you just met if she'll marry you.

I once asked a girl I'd just met if she'd marry me. I didn't even know her name. Do you think she said yes? 🙂

That's right, she said "don't be silly, we've just met!"

And that's the same with charging a lot of money for a lead magnet. People need to know, like and trust you first before they'll get their credit card out and pay for something.

It's always best practice to give away something of value in return for an email address.

Okay, here's the video in which I waffle on and make a landing page (squeeze page) and embed an Aweber opt-in form inside of it to capture those all important emails.

Why Do You Need a Squeeze Page?

It's not essential to have a squeeze page or even to build an email list. You can, in fact, have an opt-in form on any place of your site, such as in a widget in a sidebar, or inside a blog post itself.

A squeeze page, though, is what could best be described as a dedicated page on your website that will entice people to subscribe to your email list. There's a lot less fuss and fluff on a squeeze page than there is on a regular blog post or a sales page.

If you do start building a list, you'll benefit a lot more from your website traffic in the short-term, mid-term and the long-term. Building a list is going to help you make more money on your website than not building a list.

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Some Tools You Will Need to Create Your Squeeze Page

Okay so you're going to need a few things to make your squeeze page and you'll see them all in the video training. Here's a quick go-to list so you can jot them down on some paper.

  • A Lead Magnet (In my video I'm using a lead magnet I created myself using Google Docs for free.)
  • An Autoresponder (I use Aweber because it's the best!)
  • A Tool to Create The Squeeze Page (I'm using Instabuilder 2.0 which is really snazzy!)
  • A WordPress Website (I'm using my WordPress Site That I created at Wealthy Affiliate.)
  • Web Hosting (I recommend WPX because of the speed and the excellent support)
  • Some Elbow Grease! 

The Benefits of List Building

Okay, some of the benefits of list building are as follows;

  • You get to build an audience of fans
  • Nobody can take away your list because you own that list of subscribers
  • You get people who will come back to your website time and time again
  • Your email list is an asset for the long-term sustainability of your online business
  • You get to make money from your email subscribers when they buy something you recommend
  • Email marketing is still considered to be the most profitable method to make money on the internet
  • An email list is quite easy to build if you give people a good enough reason to subscribe
  • You can make tons of money sending out an email that took you only minutes to write
  • If something goes wrong with your online business (such as losing a website or losing your YouTube Channel) you've still got your email list

The Money is in the List

That's something you've probably heard before. But is it true? Actually, you've probably also heard this one too, that is that "The money is not in the list. The money is in your relationship with the people on your list."

Anyhoo. Let's get on with it, eh? Because I'm sure you're in a rush and want to get up and running with your own list building squeeze page so you can make some lovely money.

If you're ready, click the play button on the video and I will show you how I build my own squeeze pages in a few minutes.

There are also a good few tips I've thrown in for good measure.

If you have any questions, suggestions or problems, let me know in the comments below.

Bye for now!

Jim

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